Build a brand that's ready to be partnered with.
Clients, collaborators, media, and aligned brands don't work with founders who are hard to understand. This is how you become easy to say yes to.
What's covered
Build a partnership-ready brand and learn how to create, pitch, price, and manage aligned collaborations.
- 01Partnership positioning
- 01Brand-fit research
- 01Media kit
- 01Partnership deck
- 01Outreach scripts
- 01Offer packaging
- 01Pricing logic
- 01Usage-rights checklist
- 01Campaign reporting template
- 01Follow-up system
If you publish sponsored or gifted content, disclose it
UK advertising rules apply to influencer and founder content the same way they apply to traditional ads. If your content is paid for, gifted, or otherwise commercially connected to a brand, it must be obviously identifiable as advertising — regardless of the platform or format. This applies even when you only received free products or other benefits rather than a fee.
The Advertising Standards Authority (ASA) publishes detailed guidance on how and when to disclose: read the ASA influencer guidance — read it before publishing sponsored content, and when in doubt, disclose.